Caitlin Gethins


Hi! I’m Caitlin Gethins and I’m a Graphic Designer. I love exploring all different mediums of graphic design from branding, animation, packaging and more. Using other types of creative fields such as photography has always played a big part in why I started to design. Constantly trying new things and not being scared by instantly saying no to a project is a big reason as to why I still love to design and create today because I never know what type of project I may take on next. For this showcase I wanted to pick a wide range of works that can really show off what I’ve done and what I’m capable of doing.


︎︎︎ caitlin.gethins@gmail.com
︎︎︎
Website


Caitlin Gethins


Hi! I’m Caitlin Gethins and I’m a Graphic Designer. I love exploring all different mediums of graphic design from branding, animation, packaging and more. Using other types of creative fields such as photography has always played a big part in why I started to design. Constantly trying new things and not being scared by instantly saying no to a project is a big reason as to why I still love to design and create today because I never know what type of project I may take on next. For this showcase I wanted to pick a wide range of works that can really show off what I’ve done and what I’m capable of doing.


︎︎︎ caitlin.gethins@gmail.com
︎︎︎
Website



Emerald Nursery

Emerald Nursery is a company that was created with the main purpose to use sustainable materials but still be visually appealing. As seen in the photos they use very little materials and offer solutions such as reusing pots or selling plants in cardboard boxes to take home for existing pots. The plants also are the main  focus of the design so by using the muted color pallets and very simple branding it helps bring out the color and shapes of them more.




Trader Joe's Frozen Breakfast Food Boxes

The breakfast food boxes are part of a series where each person was assigned a different type of meal or snack, such as breakfast or dinner, and then showcase that 3 different ways. All while staying visually similar and designing it as something that could be found at Trader Joe’s. This design was meant to be bright and poppy while also catching the attention of others with the incorporation of animal illustrations that could be associated with the actual food in the box to give it that extra feature.



Serendipity

Serendipity is a company that sells books and records. The branding and look is meant to combine that feeling of a smaller mom and pop book store while also feeling modern and stand out due to the branding. An identity manual was made to showcase what can and cannot be done for the branding while also having additional mockups and a website that can be seen in the video section below.




Mrs. Eaves

Mrs. Eaves is a type specimen book that showcases and describes the different forms about the font. By using the one color blue in different hues it helps bring some life to the pages but also doesn’t draw away from the type too much which is meant to be the main focus and design of the book.




Posters

The four posters I used were to showcase some other work and styles I have done over the last few years. The Guard poster is from a t-shirt I designed for a pipes and drums band while the Madness Distillery is part of a larger brand I created for the company Trap Door Escape Room. The covid poster was made when covid first started about different myths that may or may not be true and the Piercing Arch is part of a poster that was a type we designed.




Photography

The ten pieces of photography are to showcase some other work I’ve done the last few years. I love to capture color and the occasional black and white photography to use in my design work and also turn the photography into its own creative design due to editing.




Video Work

This video is to show the work done for the brand Serendipity and also and the animated videos shown at the end made for an internship for the company Reckitt. By using still images I created animated advertisements that were used in their branding and social media.